Craft Beer Profitability
This video explains why craft beer can be a better, more profitable choice for bars and restaurants. From higher margins to more loyal customers, craft beer is the best use of valuable draught real estate and bottle lists. Stone Brewing CEO Greg Koch explains why switching from mediocre brands -- which can sometimes rely on illegal giveaways and unethical incentives -- and switching to quality craft beer will improve the bottom line.
Download this video (87.2mb zip)
This series of videos gets into the nitty gritty of why craft beer is a more profitable choice. This will help you decide how and why to put craft beer on-tap (or in the bottle) at your bar or restaurant. If you'd like to share your own experience in explaining the benefits of craft beer, send a video to firstname.lastname@example.org ... maybe we'll post it here